Your newsroom, on the home screen.
Naratica ships a native iOS and Android app alongside your site — branded, push-enabled, deep-linked, and built on a modern Flutter stack.
Why publishers want a mobile app
The mobile web is essential; an app is optional but strategic. Together they cover discovery, speed, and habit — without replacing your PWA or site.
Home-screen habit
Readers who install your app signal loyalty. A first-party icon removes the friction of hunting for your site in search or social tabs every time they want the news.
Push without the algorithm
Breaking alerts and edition drops land on the lock screen for opted-in readers. You are not bidding for reach against a feed ranking you do not control.
Faster, calmer reading
Native shells cache UI and assets, avoid cold browser tabs, and keep navigation consistent. That usually means fewer bounces on long reads and multimedia stories.
One account with your site
The same reader identity, paywalls, and entitlements you operate on the web can power the app, so subscribers are not asked to maintain two parallel logins.
Storefront trust
Listings in the App Store and Google Play signal maintenance, reviews, and child-safety or data disclosures where applicable — useful for institutional and family audiences.
Measurable funnels
First opens, notification taps, article depth, and crashes are visible in standard mobile analytics pipelines so product and editorial can iterate with numbers, not guesses.
Why the Naratica app belongs in your bundle
Your platform already includes native iOS and Android on Professional and Enterprise — alongside what the wider mobile market tends to show.
- 2–3×
- Typical app uplift
- 70%+
- In-app time (US)
Large retail benchmarks frequently report higher conversion in apps than on mobile web alone — exact ratio varies by category and audience.
Major digital time reports attribute the majority of mobile minutes to apps rather than the browser — readers already live there.
Stand out from the competition
Whether you ship an app to solve a specific reader job or to show your newsroom is serious about mobile, a contemporary native experience signals forward thinking — and helps you build direct, lasting relationships before platforms or rivals define you first.
- 24/7
- On the home screen
- 2
- Trusted storefronts
- Deep
- Web URLs open in-app
Once installed, your icon sits beside mail, maps, and messengers — ready whenever readers unlock the phone. That always-on presence is difficult to replicate with bookmarks or tabs alone.
Polished App Store and Google Play listings signal product maturity to subscribers, partners, and talent — the same signal readers associate with brands that invest in how they are experienced on-device.
Readers follow the same story links you already share; when the app is installed, those paths can land in your branded reader shell instead of another cold mobile-browser tab — same acquisition, a stickier return visit.
What readers get in the Naratica app
Shipped for Professional and Enterprise customers, themed with your colours and logo. Capabilities reflect the production Naratica mobile codebase.
News feed and article detail
Editorial layouts from your Naratica instance render in the app with HTML bodies, galleries, embeds, and structured formats your desk already publishes.
Deep links
Story URLs on your domain can open directly inside the app when installed, so email, social, and search traffic still resolve to the same canonical content.
Push notifications
Firebase Cloud Messaging powers breaking and scheduled pushes, with local notification support for foreground handling and reader-friendly controls.
Video and rich media
YouTube and in-app video players, plus cached imagery, keep multimedia stories usable on commuter bandwidth without punishing your origin on every scroll.
Search and settings
Readers find older coverage in-app, tune notification behaviour, and move between sections using the same information architecture you define in the back office.
Live tab
When your brand runs streaming or live updates, the shell can expose a dedicated tab — gated by configuration so text-only publishers stay uncluttered.
Technology you can explain to the board
The reader apps are built on Flutter — a mature, Google-backed toolkit used by banks, retailers, and media brands worldwide. One shared foundation powers both iPhone and Android, so your readers get the same polish on every device and you are not paying to reinvent the same screen twice.
Push notifications and reader analytics run on the same kind of dependable cloud plumbing millions of apps already trust, so alerts reach devices reliably and you can see what resonates — opens, taps, and stability — without bolting on a second analytics vendor just for mobile.
- Stories feel fast on the commute — images and layouts are cached on the phone so repeat visits and long scrolls stay smooth even when the network is not.
- Video and rich layouts behave — YouTube and in-app playback are first-class, not a fragile web view fighting your typography.
- Ship improvements with confidence — new behaviour can be turned on gradually and watched in dashboards before every reader sees it, so launches feel controlled rather than risky.
- Speaks your languages — the app follows the same multilingual story as your site, so international desks are not an afterthought.
Engineering teams get full access to the project and dependency list for security review — ask us during the demo if you want a technical deep dive.
Rollout, accounts, and ownership
- Branding — Your logo, palette, and store listing copy ship with the build; you choose how conservative or expressive the listing feels.
- Developer accounts — Publish under your Apple and Google accounts or work with TMZ Software to ship under a managed listing — either way, the roadmap stays aligned with your Naratica instance.
- Compliance — Store policies on data collection, consent, and minors apply to the app as they do to your site; we surface the same consent patterns your web property already uses where possible.
- Operational pairing — Push templates, deep-link paths, and paywall rules are configured next to your CMS and theme settings so editorial does not maintain a second parallel system.
See the app on a real instance
Book a short walkthrough or open the public demo — we will show push, deep links, and subscriber flows on a live Naratica environment.